Link∙Ability – resources, updates and links

Link∙Ability Updates

LinkedIn is constantly changing. New features are added, existing features are changed and best practices today may be obsolete tomorrow. This page keeps you up to date with changes to information published in Link∙Ability in August 2020.

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Changes
Since Link∙Ability was published, some information has changed. Those changes will be detailed here as they occur.

In October 2020, LinkedIn changed its algorithm, giving more emphasis to dwell time. This has repercussions for those who post content regularly on the platform. There is a complete article detailing these changes and how best to make use of them here.

The link for the YouTube video in the last line on p178 has moved to https://www.youtube.com/watch?v=pgnc0FVscSs.

Links
Link∙Ability contains a number of external links to other websites that may, from time to time, change. We regularly check these links and update them when necessary. As well, where links are listed in short form in the book, their full link is noted here:

P18 – JoAnne Funch blog article
https://linkedinforbusiness.net/2019-linkedin-marketing-tips/

P24 – Mark Williams’ LinkedInformed podcast
https://linkedinformed.com/episode237/

P53 – Unicode Text Converter
http://qaz.wtf/u/convert.cgi

P67 – The Ultimate Guide To Social Media Post Lengths In 2020
https://bytraject.com/social/social-media-post-lengths/

P71 – John Nemo article on use of emojis
https://www.linkedin.com/pulse/how-add-emojis-your-linkedin-profile-posts-john-nemo/

P98 – Unicode Text Converter
http://qaz.wtf/u/convert.cgi

P120, P142 – LinkedIn by the Numbers
https://foundationinc.co/lab/b2b-marketing-LinkedIn-stats/

P151 – Quick access to your sent messages page
https://www.linkedin.com/mynetwork/invitation-manager/sent/

P178 – John Espirian’s video on commenting from a company page
https://www.youtube.com/watch?v=pgnc0FVscSs