How Lynnaire Johnston, LinkedIn trainer and author, became an international LinkedIn expert

In December 2019, the Social Media Marketing Institute of Australia released its annual list of LinkedIn experts for Asia Pacific. Lynnaire Johnston was ranked No.1 in New Zealand, her home country.

Since then, Lynnaire has shared her ever-expanding knowledge and expertise about LinkedIn with her connection base and other LinkedIn members, and in 2022 was ranked in the top 20 LinkedIn experts worldwide.

She continues to contribute posts and articles on the platform, runs free webinars, has a YouTube channel, is the author of Link∙Ability: 4 powerful strategies to maximise your LinkedIn success and co-author of Business Gold, Build Awareness, Authority and Advantage with LinkedIn Company Pages.

Before turning her attention to LinkedIn Lynnaire was known as the Word Wizard, having run a copywriting business under that name for more than two decades. Trained as a journalist, Lynnaire has worked as a radio announcer and newsreader, an editor, and as a senior writer for New Zealand's largest local government organisation. She has written for the automotive, not for profit, beauty, electrical + automation and travel industries among many others.

Lynnaire and her team provide a range of training and done-for-you services that help guide businesses and professionals to online success using the power of LinkedIn.

Why LinkedIn?

Understanding the potential of LinkedIn and being knowledgeable about how to use it well is more crucial than ever. LinkedIn is the best social media conduit there is for those wanting to promote brands, generate leads, develop recognition, find a job and network with like-minded individuals.

This site contains a wealth of information relating to LinkedIn, from browsing and buying Link∙Ability the book, through to a library of free resources, a section of articles, and the services offered by Lynnaire and her team.

Connect with or follow Lynnaire on LinkedIn or follow our Link∙Ability page.